Black Friday is one of the biggest shopping events of the year and kicks off the Christmas shopping season. In 2026 it falls on 27 November, with Cyber Monday following on 30 November. Discount campaigns often start days or even weeks earlier. When it comes to bags, backpacks and luggage, buying is worthwhile above all for models you need anyway and that suit how you use them. With a little preparation, you will find the right one faster.
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What is Black Friday and when is it in 2026?
Black Friday is the Friday after Thanksgiving. The US harvest festival is always celebrated on the fourth Thursday in November, which is why Black Friday falls on 27 November in 2026. The day originated in the USA, where it traditionally marks the start of Christmas shopping.
It has since grown into a whole month of promotions, with Black Friday as the highlight and the day that gives the period its name. The whole period goes by various names on the market, such as Black Week, Black Month or Black Deals, all of which are based on Black Friday. The finale is Cyber Monday, on the Monday after the Black Friday weekend.
| Date | Date in 2026 | What to expect |
|---|---|---|
| Early phase | Days to weeks before Black Friday | Early deals and advance access, for example for newsletter subscribers |
| Singles' Day | 11 November | Early shopping day that originated in China |
| Black Friday | 27 November | Highlight of the promotions |
| Black Weekend | 28 and 29 November | Promotions continue and popular styles run low. Often also called Cyber Weekend. |
| Cyber Monday | 30 November | End of the promotional period |
Don't want to wait until Black Friday? In the WARDOW Sale you will find reduced offers all year round in the categories luggage, backpacks, bags and accessories.
Black Friday discounts in November: Christmas shopping and gifts
November, with Black Friday and Cyber Monday, is a good time to get your gifts early. Christmas usually arrives faster than expected, and if you already know what your loved ones want, you will have less stress in December. For Christmas gifts, we offer an extended returns period from the beginning of November, in case something doesn't turn out to be right after all.
There is a wide choice of gift ideas: backpacks and business bags for everyday life and work, a practical sport bag for the gym, a wallet or a credit card holder for the Christmas stocking. At Christmas in particular, jewelry boxes are a popular gift idea for women, as they offer high-quality storage for necklaces, rings and other accessories. For the upcoming festive season and New Year's Eve, you will also find suitable evening bags.
How to prepare for Black Friday
If you do your research beforehand and are clear about what you need, you buy more purposefully and can more easily tell whether a deal is really good.
If you don't want to use Black Friday for gifts but to finally treat yourself to something you have long wanted, think beforehand about what you really need. That way, you are not buying for the thrill of a bargain, but getting a high-quality product at the best price that suits your daily life and your existing kit. Whether it's new gear for a planned hike, luggage for a winter holiday with the family or a beautiful leather bag for your wardrobe: with a clear idea in mind, you will find the right thing in the Black Friday deals faster. And if you already know what you want, you shouldn't wait too long, because popular styles and colours are, in our experience, the first to sell out, and the offers only apply while stocks last.
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FAQ: Frequently asked questions about Black Friday
How does Black Friday work?
Black Friday means attractive discounts on the new collections and additional discounts on items that are already reduced in the sale. You usually redeem them with a discount code in the basket. Which items and conditions apply is stated in the respective promotion description. The offers are generally limited in time and apply while stocks last.
Where does Black Friday come from?
The term comes from the USA. From the 1960s, it described the traffic chaos in Philadelphia on the Friday after Thanksgiving. Later, the interpretation took hold that retailers move into the black on this day. In Germany, Black Friday became known from around 2006.
What is Singles' Day?
Singles' Day takes place every year on 11 November. The date 11.11 stands for four single ones. The day originated in China, where it was originally celebrated by singles. Today it is a major online shopping day that is also used in Europe for early discount promotions.
What is the difference between Singles' Day and Black Friday?
Singles' Day is on 11 November and comes from China. Black Friday is the Friday after Thanksgiving, on 27 November in 2026, and comes from the USA. Both are big discount days in online retail. Singles' Day often acts as an early kick-off, Black Friday as the peak of the promotional period.
Is Black Friday worthwhile for luggage?
Yes, especially if you need a suitcase anyway. Luggage is durable, has fixed dimensions and is easy to compare.
Can I return items from the Black Friday period?
Yes. We have a general right of return of 30 days. For Christmas gifts, an extended right of return applies from the beginning of November. You can find the exact conditions on our page on returns and exchanges.
Which bag should I buy on Black Friday?
That depends on how you will use it and on your style. For everyday life and the office, backpacks, business bags or fashionable shoppers with a laptop compartment are a good fit. If you are out and about a lot, a practical crossbody bag is a good choice. Look out for current fashion trends that suit you and your existing wardrobe. Buy the Black Friday bag that you will use often and enjoy, not the one with the highest discount.